Profiling Tourists’ Segments with types of Destination Love: Matching Emotions to Demographics
(R2023-117194)

AUTHORS

DIMITRA MARGIETA LYKOUDI, UNIVERSITY OF PIRAEUS; Georgia Zouni, University of Piraeus; MARKOS TSOGAS, University of Piraeus

ABSTRACT

Tourists have typically been segmented using socio-demographic and psychographic characteristics. Interestingly, there is a dearth of academic studies concerning the visitors’ profiles based on their emotions towards destinations (Hosany & Prayag, 2013). This study is the first to identify destination love segments with respect to tourists’ demographic variables. It was found that individuals from different socio-demographic backgrounds perceived destination love in a similar way, although there were some differences concerning the subdimensions of destination love. This study highlights these differences regarding which tourists’ segments develop each type of destination love. Important academic and managerial implications are provided.